Consumer Is King: Record $4B Raised In Mobile VC In The First Half Of 2012, 25%+ In Consumer Apps

Attention mobile entrepreneurs: if you are looking for funding for your big idea, now might be a good time to work in a consumer angle if you haven?t already. According the latest figures from boutique investment bank Rutberg & Co., consumer apps were by far the most popular area for investment among VCs in the first half of this year, accounting for $1.009 billion in value, or just over one-quarter of the $3.9 billion invested in mobile companies worldwide -- itself the highest level of mobile investment activity since Rutberg initiated coverage in 2001, and growing by $1 billion over the same period a year ago. That makes consumer apps the single-biggest area for VC investment at the moment, but the story here is one of quantity of deals, rather than the size of individual fundings: when looking at the 10 biggest investments in mobile, the most valuable investments remain in non-software, capital-intensive areas like devices and carrier infrastructure. The biggest VC deal so far this year has been for Xiaomi Tech, which picked up $216 million in a Series C round from undisclosed investors. The first consumer app in the rankings is Evernote?s $70 million Series D round -- coming in at number-seven.

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