>> the detroit auto show opens today. the big story isn't just the cars but the resurgence of the big three and the motor city . phil le beau is in detroit to explain. good morning.
>> reporter: good morning, matt. it's all about the muscle cars in detroit . [ revs engine ]
>> reporter: like this mustang revving up for you on "today." this comeback for the big three is about more than muscles. it's fuel efficiency and new models. look at the buick burano. this is red hot for jeep. it's the new grand cherokee . these models are part of the renewed optimism here in the motor city .
>> reporter: the buzz is back in the motor city . just ask ford workers seeing the latest redesign of the fusion.
>> i'm very proud. i think the fusion looks good.
>> it's grown from a spark to a flame . it will turn to an inferno.
>> reporter: with new models and a new lease on life after bankruptcies at chrysler and gm the big three are all profitable. together selling 800,000 more cars last year.
>> we're competing. the fact that we are doing that, creating great jobs and careers, you can feel it everywhere.
>> reporter: the turnaround comes three years after the industry collapsed prompting the government to blaail out gm and chrysler .
>> once again we'll make the united states auto industry the best in the world.
>> reporter: with sales slowing the big three had to cut costs and brands like pontiac and mere mercury and slashing jobs.
>> we were at the edge of the cliff. it was a serious problem.
>> reporter: forced to reinvent themselves the big three rolled out fuel efficient models including the chevy sonic built by gm workers like brad glendy who sees a new spirit on the line.
>> the certainty of having a job is here. we know we are building a great product for the customer.
>> what does a town that's been to hell and back know about the finer things in life?
>> reporter: nothing symbolized the comeback better than chrysler 's commercial in the super bowl last year.
>> this is the motor city . this is what we do.
>> reporter: imported from detroit became a point of pride in the motor city .
>> we felt pride throughout our community. i think it resonated throughout the country.
>> reporter: for bill galling, the resurgence is a welcome turn after a bumpy ride for america's automakers. this comeback is about more than new cars. it's about new jobs. in fact, chrysler is adding 1,500 jobs at that time plant in town that builds the jeep grand cherokee . there is a sense of optimism we have not seen in detroit in a number of years. back to you.
>> good news. phil lebeau in
Source: http://video.today.msnbc.msn.com/today/45924885/
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