Video: Romney, the inevitable?

>>> mitt romney is highlighting the positives that he said came from his days at bain capital putting the messages on air waves in southern state .

>> this is a business mitt romney helped start and this one, and this steel mill . mitt romney ran a company that investigated in struggling businesses, grew in ones and rebuilt old ones.

>> romney is taking that message on the road with south carolina governor . good afternoon to you, sir.

>> good afternoon.

>> we seep mitt romn mitt romney trying to take a nasty message and spin it as a positive. is this something that's starting to work?

>> he had to come out with it because maybe you could argue some of this has started to tick away at romney 's support. we've been saying if you look back on new hampshire , if romney loses to barack obama in the fall if he becomes the nominee, we're going to look back at new hampshire and say this is the first place we saw some chinks in the armor. this ad hits at the republican candidates pretty strongly. this comes after a lot of conservatives said guys you need to stop this attack to rick perry , to newt gingrich . you feel like the aircraft carrier as turned but it's taken a few days.

>> starting to shift his attacks to more social issues saying that mr. romney can't be trusted on issues like abortion in south carolina . we know south carolina , perhaps the most evangelical. messages like that, are those likely to resonate with voters?

>> if issue is that in south carolina , 60% of gop primary voters considered themselves born again or evangelical christians . if they could rally around person, then you could see someone knock off mitt romney . if they split the vote, mitt romney could win with something in the low 30s or mid-30s. that's why you're seeing a lot of push back now in this texas conference too where some social conservatives getting together to talk about whether they can rally around one person. never been has a nonincumbent won new hampshire and mitt romney did it. if he were to win south carolina , it's almost impossible to see how he would be knocked off.

>> a lot of money and a good ground game. amazing what that can do. this sunday on "meet the press" david gregory will talk to newt gingrich . that is next saturday. you can check your local listings for times.

Source: http://video.msnbc.msn.com/newsnation/45989645/

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